An UpLifting Day


Colorado UpLift, funded by some of Colorado’s most successful businesspeople, is a program pairing mentors one-on-one with at-risk high schoolers, and sticking with them until they’re in college.

Pretty ambitious right?

Yes, but also remarkably successful.

Ide8 Marketing had been tasked with designing their 2013 Annual Report, and asked Altitude Arts to help with some eye-catching location photography.

Account Director Matt Trcka and Creative Director Neil Sittler pointed me and the crew in the right direction, but it was the handful of patient, spirited kids that brought it all to life.

1st Assistant: Christian Anderson
Hair/Make-Up: Sarah Clark

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