Turn to Dust

What a campaign! My clients at Network Affiliates wanted to emphasize the pain felt after the death of a loved one. We made an entire 9-vignette TV campaign (3x:30) consisting of before, after, and in-between scenarios brought to life by Crosspoint Digital’s VFX geniuses. Check ’em out:

Screen Shot 2016-08-10 at 5.19.18 PM    “Turn to Dust” Personal Injury :30

Screen Shot 2016-08-10 at 5.19.39 PM    “Turn to Dust” Worker’s Compensation :30

Screen Shot 2016-08-10 at 5.20.02 PM    “Turn to Dust” Social Security :30

Basically, each vignette consisted of a bare-bones set, and layers were added and photographed one-at-a-time. The VFX crew added the little push, and deftly “blew away” the underlying layers.

Learn more about Network Affiliates and Crosspoint here.



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