360º QTVR

What’s 360º QTVR? QuickTime Virtual Reality, in a full circle. And if you’re on the product team at Sorin NA, making cannulae for heart surgeries, you know they come in all shapes and sizes. But how to demonstrate that to your customers: surgeons?

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With the assistance of the technologically masterful James Dewhirst, we turned high-resolution photos, in series of 36, into fully interactive animations for over a dozen products.

James and I are pretty sure we’ve saved hundreds of lives.

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