Recruitment Campaign

One of my favorite clients, SCL Health, has a department solely dedicated to attracting new talent. In the competitive world of healthcare, this is where the rubber meets the road. They have set up a specific website just for recruiting, and wanted to populate it with actual SCL doctors and leaders, feeling, rightly, that using stock photos would be exactly the wrong thing to do.


The images needed to be beautiful, compelling, and authentic. Here are the actual people you’ll be working with! And this is your new office! Sleek and state-of-the-art! Well, the campaign was a rousing success, and we have now photographed in other cities for the same department.

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