Every so often, you end up on a really wild shoot. This one was for Goodyear Tires, and it entailed making production stills during a digital shoot for online ads and social media.
A simple concept: Goodyear snow tires are like having your own team of huskies! Just combine actual sled dogs, a lovely Mercedes, and a ton of fresh powder in beautiful Winter Park, Colorado.
Our day started pre-dawn, with grips and riggers affixing heavy video cameras with stabilizers to snowmobiles, in around zero degrees. This work requires small tools, but most of the guys went without gloves!
Agency: The Marketing Arm
Production Company: Natural Selection Productions